Instagram

A visual network from its inception, Instagram is where marketers can indulge their inner photog and filmmaker. Instagram Stories are catching all the attention lately, but you can still easily win eyeballs with static imagery—one tip here is to employ filters.

Be sure to make use of the three orientations available (square, landscape, and portrait) and compose your photos accordingly. Bear in mind though that this variety also makes using the right Instagram post dimensions crucial.

Recommended Instagram image sizes:

• Instagram profile picture size: 110 x 110
• Instagram photo sizes: 1080 x 1080 (square), 1080 x 566 (landscape), 1080 x 1350 (portrait)
• Instagram Stories size: 1080 x 1920
• Minimum Instagram video sizes: 600 x 600 (square), 600 x 315 (landscape), 600 x 750 (portrait), 600 x 700 (Carousel video dimensions)
• Maximum Instagram video length: 60 seconds
• Minimum Instagram image ad size: 500 pixels wide
• Instagram photo thumbnails: 161 x 161
• Instagram ads size: 1080 x 566 pixels (landscape), 1080 x 1080 pixels (square)
• Instagram IGTV video size: 1080 x 1920

Twitter

Gone are the days when your pithy observations were enough to get you noticed on Twitter. Tweets with images get retweeted 150% more than those without. Here you need striking images to stand out in a fast-moving newsfeed. Easy-to-read but information-packed infographics are one visual tactic brands can use to increase engagement.

Recommended Twitter image sizes:

• Twitter profile picture size: 400 x 400
• Twitter header size: 1500 x 500
• Twitter post image size: 1024 x 512
• Twitter card image size: 1200 x 628
• Twitter video size: 720 x 720 (square), 1280 x 720 (landscape), 720 x 1280 (portrait)
• Maximum Twitter video length: 140 seconds
• Twitter ad size (image): 800 x 428
• Twitter ad size (video): 720 x 720 (square), 1280 x 720 (landscape), 720 x 1280 (portrait)

LinkedIn

brand fidelity and clarity are the most important elements here, a beautifully turned-out LinkedIn profile is an invaluable asset and calling card for your brand.

Aim for polished, maximum resolution pictures.

Recommended LinkedIn image sizes:

Company pages:

• LinkedIn company logo size: 300 x 300
• LinkedIn cover photo size: 1536 x 768
• LinkedIn Dynamic Ads size: 100 x 100 (company logo)
• LinkedIn Sponsored Content image size: 1200 x 627
• LinkedIn Hero image size: 1128 x 376
• LinkedIn Business Banner image: 646 x 220

Personal pages:

• LinkedIn profile picture size: 400 x 400
• LinkedIn background photo size: 1584 x 396
• LinkedIn post image size: 1200 x 1200 (desktop) 1200 x 628 (mobile)
• LinkedIn link post size: 1200 x 628
• LinkedIn video size: 256 x 144 (minimum) to 4096 x 2304 (maximum)
• Maximum LinkedIn video length: 10 minutes

YouTube

Since 2019, YouTube has been the second most popular social media channel for businesses to share video content. Marketers need to meet the video requirements to perform well on this channel now, more than ever. While the resolution and length of the video are quite (extremely) important, you also need to pay heed to tiny details like the size of your profile picture, channel cover picture, and so on to capture the attention of the audience from the time they land on your YouTube page.

Recommended Youtube image sizes:

• YouTube Channel cover picture: 2560 x 1440 pixels (desktop) and 1546 x 423 pixels (smartphones)
• YouTube Display ads: 300 x 250
• YouTube Overlay ads: 480 x 60
• YouTube Companion banner ads: 300 x 250 pixels
• YouTube Skippable video ads length: 6 – 20 seconds
• YouTube Non-skippable video ads length: 12 seconds to 3 minutes (30 seconds is recommended)
• YouTube Bumper video ads length: 6 seconds
• YouTube Standard video: 1280 x 760 pixels

Pinterest

Pinterest is all about visuals. Around 250 million people use Pinterest every month to discover trends and find inspiration. When it comes to Pinterest images, you need to think verticals as this format is designed to fit tall images rather than wide ones.

Recommended Pinterest image sizes:

• Pinterest Profile picture: 165 x 165
• Pinterest Board Display image: 222 x 150
• Pinterest Standard Pin size: Vertical images 1000 x 1500
• Pinterest Video specs: square (1:1) or vertical (2:3, 9:16) Length: Minimum 4 seconds, maximum 15 minutes
• Pinterest Promoted Video: square (1:1) or widescreen (16:9) Length: Minimum 4 seconds, maximum 15 minutes
• Pinterest Promoted carousels: 2-5 images per carousel, aspect ratio: 1:1 or 2:3

Tik Tok

Tik Tok is the latest video sharing app that people are going after. Not just people, brands have jumped on the bandwagon too to engage and reach new audience.

Recommended Tik Tok image sizes:

• Tik Tok Video length: 1080 x 1920, maximum 15 seconds recommended.
• Tik Tok Profile photo 200 x 200