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The Importance Of Video Production
It’s easy to see why video content is so important and effective right now when you look at how people process information. Video format is easier to digest when compared to text content. That’s the reason why the whole world watches over 1 billion hours of Youtube videos each day!
As a business owner, it’s important to fully understand how powerful video is as a form of content in digital marketing and as a contributor to your ROI.
Build Strategy & Brand Voice
Target Audience/Buyer Persona: First we have an in depth meeting around the demographics of the audience we are trying to reach for the social media campaign. This helps the creative team brainstorm content that will resonate with your ideal audience. Our process ensures that our team completely understands your brand’s voice so we can properly communicate and produce content.
Why You Need Marketing Videos
If you haven’t already started utilizing videos for digital marketing, now is the time! It’s predicted that by 2021, 80% of all the traffic on the internet will stem from videos. At this point, search engines consider video to be high quality content which is why videos are excellent for SEO (and don’t forget to have the videos optimized themselves!).
Another major reason why you should consider using videos for marketing is because most consumers say that videos help them in making decisions when buying products. In other words, you could be missing out on a lot of opportunities to close customers if you don’t use videos.
Where To Place Your Videos
There are plenty of platforms where you can use videos. First of all, they can be placed on your website. It can sometimes be a good idea to have a video on your homepage because it can increase the time spent on your page which is an important metric used by search engines for ranking sites. Videos are also effective when used on landing pages. In fact, videos are supposed to increase conversion rates by as much as 80%!
You should also explore the possibility of using social media as a platform for your videos. Facebook, Twitter, and LinkedIn can all host videos posts and the algorithm behind all of those platforms favor videos typically. Instagram is known for its visual nature where video is always encouraged via posts, Stories, Lives and IGTV. Then there is YouTube which is the biggest video platform in the world.
In general, social media & search engines like Google are all platforms where you can also use video advertisements. Outside of organic posts on social media, strategic, targeted video advertisements can be powerful in driving the traffic and conversions you’re looking for.
Building Trust
When talking about conversion rates, it is also important to remember that sales and conversions depend and are built on trust. Great videos can establish and build brand-consumer trust because it provides useful and relevant information to consumers. You need to create videos that are conversational in tone and address any reasons as to why your customer may be hesitant in buying from you. That will make it easier for people to trust your brand.
#DiGiTEAM
What does #DiGiTEAM mean? it’s a team will filming your ad and marketing your project
The idea simply depends that the model is considered a brand ambassador and a client account manager with an associate team, the most important members in that team a salesman and a marketer. After filming the ad, this team follows the sales movement.
Imagine with us that you see an advertisement for an artist about a specific product and then you call to reserve the product and go to the advertiser’s headquarters to complete the sale process, so you find the same artist at the head of the meeting to continue the process of operations, and here you will increase your confidence in the product because of fixing the mental image from the first viewing the ad that attracted you to purchase until the completion of the purchase itself.
#DiGiSTARS
Just:
- Write your AD Script / Message.
- Choose your Model “STAR”.
- We Shot your Ad.
